This week I came across a very useful post on food blogging by Paris-based cook (and apparently ice-cream specialist) David Lebovitz. His post features straightforward tips on blogging about food, but they’re also applicable to whatever niche you’ve committed yourself to. His how-to-post is so densely packed with useful information I actually want to print it, and mark every advice I want to put to use.
But, you know what happens to handwritten to-do-lists. Their Post-It yellow fades into a desert sand color, and the scribblings soon lose their authority when stuffed under my smart-looking presse-papier. Bye, bye, to-dos.
That’s why I thought it to be more effective to jot my to-dos down in public, and assess Living Antenna according to David’s 10-great-blogging-tips here (they’re his creative offspring, not mine!):
1. Develop a personal style: My writing is supposed to be recognizable. I feel I’ve got this one covered. One down.
2. Let visuals complement your words: Oops. Need my sister to get her head around that classy Nikon D70 and ask her to feed my photo stocks. First to do.
3. Find creative ways to upgrade your blog: Current plan is to continue blogging with this basic Duster WordPress-theme until I’ve reached 50 posts (this is only my 25th). Then it’s time to celebrate. Unless someone’s eager to share some basic CSS with me.
4. Create quality content and think about questions you’re readers like answered: Okay, can’t answer this one. I do receive thoughtful comments, although I admit my dad’s a fervent commenter.
5. Align your blog titles with your blog character: Your writing style should be distinguishable by the choice of your titles. I still don’t know whether I should or should not use Capitals All The Time in my blog-titles. Feels un-Dutch, which is acceptable for an English blog.
6. Stop thinking about SEO: Never thought about it, actually. Do know what it means, and sometimes wonder how those spammers come to find Living Antenna. If you know what words they use, share with me so I can start some anti-SEO.
7. Find your niche: Food, design and ecology is my niche. A very broad niche, I know.
8. Take care of your blog’s usability: There’s not a lot to it, yet. So little choice makes navigating easy, right?
9. Be an enviable commenter: Yes, I should. Second to-do: visit my favorite blogs, and contribute more than I consume.
10. Social networks: The only means by which my posts enter the digital universe so far are Facebook, for friends, and Twitter, for fans. Making a separate Facebook-page could be a third to-do.
Additionally, David emphasizes it is best to stick with your own take on things, since that’s what makes your stories enjoyable to read. It’s alright when they sound as if you’re talking. Honestly, that comforts me.
To fulfill my first to-do, I’ve inserted a picture by my sister. It shows how funny the world looks through a glass. And that glass could be your blog. Off you go.
Leaves me no other thing than to ask: what do you think makes a blog?